What To Do with All That Big Data

The Conductor Blog calls our attention to the real purpose of big data: providing actionable insights.

A newish trend in business, big data as a concept has charmed marketers and strategists alike. But numbers for the sake of numbers doesn’t a strategy make. Conductor provides a perfect example of how to use those numbers. An app called IdealSeat maps foul balls at stadiums and advises you on where to sit for the best chance of catching a foul.

Closer to home, big data is valuable for identifying keyword trends and content opportunities. As Econsultancy puts it, use big data to create a story.

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