The Conductor Blog calls our attention to the real purpose of big data: providing actionable insights.
A newish trend in business, big data as a concept has charmed marketers and strategists alike. But numbers for the sake of numbers doesn’t a strategy make. Conductor provides a perfect example of how to use those numbers. An app called IdealSeat maps foul balls at stadiums and advises you on where to sit for the best chance of catching a foul.
Closer to home, big data is valuable for identifying keyword trends and content opportunities. As Econsultancy puts it, use big data to create a story.