Will Walmart’s Digital Reinvention Succeed?

Walmart has launched a social gifting service, revamped the search results on its site, and closely linked its online and brick-and-mortar stores. Fast Company took an in-depth look at Walmart’s embrace of social and mobile commerce and asks whether all of these changes will be enough to allow the retail giant to compete with Amazon and other e-tailers.

Walmart CEO Mike Duke certainly thinks so.

“We are uniquely positioned to give customers anytime, anywhere access to Walmart by combining the smartphone, online, and the physical stores,” Duke told Fast Company. “Ultimately, that will give us an edge over any competitor.”

Read more about Walmart’s attempts to become an e-commerce innovator at fastcompany.com.


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