Drive demand for your products on Amazon.

We help clients maximize the return on their Amazon Advertising spend with managed campaigns that boost product discoverability.

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What Is Amazon Advertising?

Available to nearly all vendor brands, Amazon Advertising helps drive demand for your products.

Amazon Advertising offers solutions for keyword- or category-targeted ad campaigns. Brands can register for search services (Sponsored Brands, Product Display Ads, Sponsored Products) for free; you pay only when shoppers click on ads.

With Amazon’s demand-side platform (Amazon DSP), brands programmatically buy display and video ads; the cost is based on ad impressions.

What We Do

We strategically manage our clients’ Amazon Advertising spend. We are pros at creating, optimizing, and reporting on ad campaigns. Our expertise includes sponsored products, sponsored brands, and product display ad campaigns.

Our clients have increased their Amazon Advertising revenue by more than 700% when they’ve combined our Amazon Advertising management with our content services.

Content26 maximizes the return on your Amazon Advertising investment, providing your team with actionable insights into your campaign performance and results.

Additionally, our keyword-optimized product page content help ensure your products get discovered long after your campaigns end.

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At the crossroads of Amazon keywords and paid search, you’ll find dynamic content. Dynamic content maximizes the potential of your Amazon ad campaigns.

Tony Martinelli

CEO, content26

Managed Campaigns Improve Results

Our Ecommerce Marketing team views each campaign as a strategic opportunity for your brand. Across all of our Amazon Advertising campaigns, we’ve seen a 19% decrease in average cost per click and a 55% decrease in advertising cost of sales. In addition, we’ve seen a more than 2x increase in return on ad spend.

In one test case, we compared two products with nearly identical prices and daily ad budgets. We found that the managed campaigns returned roughly 3x the revenue of the automated campaigns during the same time period. Not only did the managed campaigns return more revenue, but they also netted more impressions. The managed campaign ads were served to Amazon shoppers more than 10,000 times each day, compared to approximately 550 times each day for the automated campaign ads.

If you’re looking to increase your Amazon sales, we can help.

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The Definitive Guide to Amazon Advertising

Over 50% of online product searches start on Amazon and brands can’t ignore advertising when developing their Amazon strategy. In this content26 ebook, we take a look at the evolution of Amazon Advertising, the different types of advertisements available, and how to get the most out of your Amazon Advertising campaigns.

You’ll learn:

  • About Amazon search advertising types: Sponsored Brands, Sponsored Products, and Product Display Ads
  • How Amazon DSP can extend the reach of your Amazon ads
  • How Amazon Stores factors into your Amazon strategy
  • Important metrics to track for Amazon ad campaigns
  • How optimized product detail page content enhances Amazon Advertising campaigns
  • What Amazon Advertising strategy is right for your brand
Get the Guide
“
Amazon Advertising is a unique tool that allows us to promote our brands and products to Amazon customers. With Amazon ads, we can accelerate the sales rank of new product launches, defend against key competitors, and more effectively capitalize on marketing and promotional activities that are occurring with our brands.

Andrew Stauffer

Manager, Amazon Marketing Activation

  • Amazon Content

    For more than a decade, content26 has created product content for some of the world’s most iconic consumer brands.

    Amazon A+ Content
    Amazon Essential Content

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  • Amazon Advertising

    Our team of Amazon Advertising experts helps clients strategically manage their search & display campaigns.

    Detailed reporting & consulting
    Data-driven keyword analysis

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  • Retailer Content

    Need product content for Walmart or other retailers? Our content is used globally on more than 200 retail sites.

    Enhanced Content
    Essential Content

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