Managed Campaigns Improve Results
Our Ecommerce Marketing team views each campaign as a strategic opportunity for your brand. Across all of our Amazon advertising campaigns, we’ve seen a 19% decrease in average cost per click and a 55% decrease in advertising cost of sales. In addition, we’ve seen a more than 2x increase in return on ad spend.
In one test case, we compared two products with nearly identical prices and daily ad budgets. We found that the managed campaigns returned roughly 3x the revenue of the automated campaigns during the same time period. Not only did the managed campaigns return more revenue, but they also netted more impressions. The managed campaign ads were served to Amazon shoppers more than 10,000 times each day, compared to approximately 550 times each day for the automated campaign ads.
If you’re looking to increase your Amazon sales, we can help.Get a Quote
The Definitive Guide to Amazon Advertising
Over 50% of online product searches start on Amazon and brands can’t ignore advertising when developing their Amazon strategy. In this content26 ebook, we take a look at the evolution of Amazon Advertising, the different types of advertisements available, and how to get the most out of your Amazon Advertising campaigns.
- About Amazon search advertising types: Sponsored Brands, Sponsored Products, and Product Display Ads
- How Amazon DSP can extend the reach of your Amazon ads
- How Amazon Stores factors into your Amazon strategy
- Important metrics to track for Amazon ad campaigns
- How optimized product detail page content enhances Amazon Advertising campaigns
- What Amazon Advertising strategy is right for your brand
For more than a decade, content26 has created product content for some of the world’s most iconic consumer brands.Learn more →
Amazon A+ Content
Amazon Essential Content
We help clients manage their Amazon advertising spend and provide actionable campaign insights.Learn more →
Detailed reporting & consulting
Data-driven keyword analysis
Need product content for Walmart or other retailers? Our content is used globally on more than 200 retail sites.Learn more →