Over 50% of online product searches start on Amazon and brands can’t ignore advertising when developing their Amazon strategy. In this content26 ebook, we take a look at the evolution of Amazon Advertising, the different types of advertisements available, and how to get the most out of your Amazon Advertising campaigns.
In this guide, you’ll learn:
- About Amazon search advertising types: Sponsored Brands, Sponsored Products, and Product Display Ads
- How Amazon DSP can extend the reach of your Amazon ads
- How Amazon Stores factors into your Amazon strategy
- Important metrics to track for Amazon ad campaigns
- How optimized product detail page content enhances Amazon Advertising campaigns
- What Amazon Advertising strategy is right for your brand
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