The Definitive Guide to Amazon Advertising

Over 50% of online product searches start on Amazon and brands can’t ignore advertising when developing their Amazon strategy.  In this content26 ebook, we take a look at the evolution of Amazon Advertising, the different types of advertisements available, and how to get the most out of your Amazon Advertising campaigns.

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In this guide, you’ll learn:

  • About Amazon search advertising types: Sponsored Brands, Sponsored Products, and Product Display Ads
  • How Amazon DSP can extend the reach of your Amazon ads
  • How Amazon Stores factors into your Amazon strategy
  • Important metrics to track for Amazon ad campaigns
  • How optimized product detail page content enhances Amazon Advertising campaigns
  • What Amazon Advertising strategy is right for your brand

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