Developing an Expert AMS Strategy: Bots vs. Humans

Who manages your Amazon Advertising strategy: bots or human experts? In this video, we explore why it’s better to have humans on your Amazon team, not bots.

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Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services changed to Amazon Advertising and Amazon Advertising Platform changed to Amazon DSP, among other changes. This video was created before Amazon rebranded.