Disruptor consumer brands are agile enough to keep up with the fast-paced world of ecommerce and Amazon, while dinosaur brands are living in the past. In this video, David Zimmerman talks about the three things that separate disruptors and dinosaurs.
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Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services changed to Amazon Advertising and Amazon Advertising Platform changed to Amazon DSP, among other changes. This video was created before Amazon rebranded.