Rocking the Cart: Amazon and Grocery

Amazon is disrupting the grocery landscape with its recent acquisition of Whole Foods and launch of Amazon Go. Here’s a look at the startup mentality grocery brands need to adopt if they want to succeed on Amazon.

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Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services changed to Amazon Advertising and Amazon Advertising Platform changed to Amazon DSP, among other changes. This video was created before Amazon rebranded.