Using DPV for Headline Search Campaign Optimization (Webinar)

Amazon Advertising allows vendors to create a variety of targeted ads that can reach potential customers at different points in the “sales funnel.” Sponsored Brand ads affect the part of the sales funnel where a potential customer goes from, “I think I’m going to buy this product,” to, “I will buy this product.” Getting the most out of your Sponsored Brands is an essential part of a successful Amazon Advertising campaign.

In this AMS webinar, Preston Keaton (Director of Search Engine Marketing) and Sok Kahn (SEM Account Manager) break down how Detail Page Views (DPV) can be used as a valuable metric to gain insights into the health of your Sponsored Brand campaigns.

Download the webinar to learn how to look at your campaign’s DPV numbers to get a better sense of whether your customers are highly engaged and interested in buying or simply clicking through.

Published on August 9, 2017.

Note: On September 5, 2018, Amazon rebranded its advertising platform. Amazon Marketing Services changed to Amazon Advertising and Amazon Advertising Platform changed to Amazon DSP, among other changes. This webinar was created before Amazon rebranded.

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Using DPV for Headline Search Campaign Optimization

Preston Keaton – Director of SEM, content26
Preston joined content26 in 2016. Prior to joining the team, he worked in digital marketing for nearly 10 years with a focus on SEM marketing. When he’s not busy optimizing campaigns, he has his hands full with his two little boys, Tyson and Cooper!

Sok Khann – SEM Specialist, content26
Sok joined content26 in 2016. He brings six years of digital marketing experience working for both agency and in-house marketing teams. When he’s not thinking about new ways to increase ROAS, he keeps himself busy by trying to keep up with his toddler, Juniper. In his free time, he enjoys reading about local concerts that he didn’t attend because he no longer has the energy to stay up past 9.00 p.m.

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