Developing the right strategy is vital to a successful Amazon Marketing Services campaign. But getting there also requires a solid budget to support your campaign. Many brands rely heavily on numbers for budget forecasting. Quantitative data is essential to the process, but it won’t provide a clear, well-studied forecast on its own. Qualitative data, like intuition and industry knowledge and trends, can help you interpret the numbers. Together, they bring your budget forecast into sharper focus.

In our latest AMS webinar, Preston Keaton (Director of SEM) and Sok Khann (SEM Specialist) discuss effective forecasting and the importance of both qualitative and quantitative data for this process.