Amazon Marketing Services (AMS) allows vendors to create a variety of targeted ads that can reach potential customers at different points in the “sales funnel.” Headline Search Ads affect the part of the sales funnel where a potential customer goes from, “I think I’m going to buy this product,” to, “I will buy this product.” Getting the most out of your Headline Search Ads is an essential part of a successful AMS campaign.

In this AMS webinar, Preston Keaton (Director of Search Engine Marketing) and Sok Kahn (SEM Account Manager) break down how Detail Page Views (DPV) can be used as a valuable metric to gain insights into the health of your Headline Search campaigns.